Meet the Peak professionals

If you enjoy a good love story, we have one for you. Jeff Riss started Peak because he loved the roofing business and satisfying customers. Soon, he brought in the love of his life, his wife Joey, to help run the business. When it came to hiring people, he simply looked for people who were honest, worked hard, and loved what they did. It’s the hearts of everyone on the team that make Peak Roofing & Construction different…better.

Jeff Riss


Jeff Riss Certified

Jeff RissWith 20 years of sales experience, a love of roofing, and a strong entrepreneurial spirit, Jeff started Peak Roofing & Constructions. In 2018, the company expanded into additional exterior services and updated its name to Peak Roofing & Construction.

Jeff’s early experience in roofing showed him an opportunity to do it better. His passion for customer service, integrity, and quality craftsmanship fueled his desire to have a company that was family-owned, locally-operated, and focused on doing things the right way. Jeff’s quick to say the best compliments he gets are the referrals and opportunities to do more work for a family or business.

One thing you won’t see is Jeff camped out behind a desk, unless it’s raining. He’s typically at a job site. But be sure to look up. You’re likely to find him on a roof with his team checking on quality or providing advice on a complex install or repair. Or, you might find him at another one of his favorite spots – the school cafeteria, having lunch with his son.

It’s Jeff’s endless energy, integrity and deep roots in customer service that make Peak Roofing & Construction a great little company that delivers big results.

Read a personal note from Jeff.

Joey Riss

Vice President

Joey RissWhen Jeff and Joey met in 1997, they had no idea they would start their own business. They moved to Frisco in 2001 when there was still more land than buildings. As they watched it grow, they knew is was the place the wanted to call home and become part of the community.

Before joining Jeff in business, Joey spent time in technology and retail sales. She also worked as a special education elementary school teacher which expanded the love she already had towards children. Much of their community involvement and support is focused on organizations that help families and children.

Joey says she is blessed to have the best of both worlds. She has a career working together with her husband, behind the scenes, doing final invoice preparation for customers and overseeing much of the marketing efforts. And then she has her most important and rewarding job – spending precious time with their son who they both adore.

If you get a chance to meet Joey, her energy and enthusiasm are contagious. From her smile and her spirit, you’ll see a very special lady with a heart big enough to nurture her family and be instrumental in the business.

Cindy Cisneros

Office Manager, Dallas

Cindy CisnerosWhen it comes to keeping the main office of Peak Roofing & Construction running smoothly, everyone turns to Cindy. Her customer service skills are exceptional as well as her ability multi-task in our busy office. Cindy’s education in international trading business is a valuable asset as she navigates the insurance process for our customers. If you call our office during the business day, there’s a good chance it will be Cindy’s friendly voice that greets you.

A soccer mom and animal lover, she stays busy all the time. As a certified Zumba instructor, she loves combining music and dance. For favorite healthy activity is teaching dance at Aztec church.

Tony Kovacs

Operations Manager, Dallas

Tony KovaksTony joined our team in 2017 with over 15 years of management experience, although it feels like he’s been with the team from the very start. Tony helps with day-to-day operations, working with the office staff, sales team, and crews. He is trained in GAF & Owens Corning and air ventilation. He is a strong communicator, organizer, and problem solver. When you meet Tony, you’ll find his positive, can-do attitude is contagious. His determination and dedication is unparalleled. There’s simply not an issue he can’t solve.

Committed to his team and family, Tony is a wonderful person and friend. In his free time, you’ll likely find him outdoors, preferably on his motorcycle.

Rob Lopez

Senior Project Manager, Dallas

Rob LopezRob is one of our newer members but definitely not new to the residential home community. He is an experienced project manager formally trained in Owens Corning, GAF, and air vents.

Prior to joining Peak Roofing & Construction, Rob spent six years in the custom homes industry. From that experience. he came to enjoy and appreciate the uniqueness of each project he manages. While doing new home construction, he realized he enjoyed the roofing trade the most. Rob immersed himself in learning the industry taking all the training courses available on top of his hands-on experience.

Rob is an energetic, fun-loving person that puts great importance on his family. He also enjoys sports and good music.

Wes Hatch

Inspector/Estimator (Commercial & Residential), Dallas

Wes Certification

Wes HatchWes is our “renaissance man.” As our resident Aggie, he studied Engineering, Construction Science, and Business at Texas A&M before moving to Frisco, Texas. Combined with his experience in residential and commercial construction, his knowledge of how structures are designed and built provides exceptional insight for complex exteriors projects.

Not only has he studied multiple disciplines, but he’s also worked for several well-recognized companies including Proctor & Gamble, Honda, Reynolds & Reynolds, & Raytheon. He is also an Eagle Scout and has lots of interests including spending time with his wife, being a perpetual member of Kappa Sigma Fraternity, and producing music in his studio.

Jared Bernstein

Inspector/Estimator, Dallas

HAAG Certified

Jared BernsteinAs a former business owner and real-estate investor, Jared has spent the last 20 years in and around the roofing industry including being a part of Peak Roofing & Construction team since 2014. Jared’s friendliness, sense of humor, and dedication to his work is why customers frequently call the office requesting his help on additional projects. Prior to joining Peak, he enjoyed him time as an entrepreneur, even being recognized by Entrepreneur Magazine.

When not at work, you will most likely find him spending time with his wife and son, watching sports and listening to music.

David Espinoza

Inspector/Estimator, Dallas

HAAG Certified David

David EspinozaDavid has been around the roofing industry all of his life. He first learned the fundamentals of roofing from his father and uncles as a summer job during his high school years. David joined the Peak Roofing & Construction staff in 2012 as a roof repair specialist. In 2013, David was promoted to Sales while managing much of the repairs of the company. David is known for his expertise in proper roof installation as well as his professionalism and honesty.

David holds certification in Owens Corning home selling, TPO installations, and air vent ventilation systems. His work on literally hundreds of claims and interacting with many insurance companies helps him assist customers that have complicated claims. David is very creative and enjoys helping customers that are making tough decisions on remodeling projects. His hobbies include fishing, playing guitar, shooting hoops and playing with his dogs.

Troy S. Wood

Inspector/Estimator (commercial & residential)

When it comes to helping families and companies recover from storm-related damage, Troy is a natural. His commitment, customer service experience, and education ensure project satisfaction and peace-of-mind. Troy is hands-on and project driven. He works hard to keep his projects on-track through completion and follow-up. Serving as an Insurance Adjuster for 10 years, he’s experienced fourteen hurricanes and countless wind/hail insurance claims. He is also a Texas licensed Real Estate Broker and understands the importance of keeping property maintained and protected.

A true Texan and a fourth generation Dallasite, Troy attended The University of Texas at Dallas (MBA, MS SCM, and BS BA) and is a member of Beta Gamma Sigma. During his personal time, Troy loves exploring new technology such as digital assets like Bitcoin and traveling the world.

Brad Fruggle

Lead Gutter Installer

If you have a gutter, Brad wants to solve it. He gets great satisfaction working with customers and making sure their project is done right. In addition to his gutter and roofing knowledge, Brad brings a wide range of exterior and interior service expertise to the Peak Roofing & Construction team including stone masonry, carpentry, interior cabinetry and trim work. These skills make him an ideal lead project manager because of this broad understanding of so many types of projects.

A native Oklahoman, Brad enjoys spending time with his wife, kids, and dogs doing a wide range of outdoor activities including hunting, fishing, riding ATVs, gardening, raising livestock, camping, and walking on the beach.

Max Maya

Inspector/Estimator, Dallas

Max learned the roofing business from the ground up…literally. Starting almost a decade ago as a 14-year-old boy, Max spent his summers working at Peak picking up trash. His entrepreneurial nature drove him to learn every facet of the business. He became a top installer and now helps families and businesses determine the best solution for their goals and budget.

Max is a well-respected and valued member of the team. His work ethic is impeccable. While working at Peak, he attends The University of North Texas and is close to adding a bachelor’s degree in entrepreneurship to his associate degree in business. When not in school or on a roof, Max spends time with his family, watching the Cowboys (win or lose), and enjoying movies. Max attributes his success to his uncles, Marcos and Efrain, longtime Peak team members, that taught him the value of hard work and setting goals.

Elly Rivera

Inspector/Estimator, Dallas

Elly RiveraWith 14 years of architecture, restoration and interior design experience, Elly is our go-to person when it comes to homes and businesses that need a little visual help on their project. Elly has a Bachelor’s of Interior Architecture degree from the University of Oklahoma, and spent time as a designer at O’Brien & Associates. She is well versed in Xactimate estimation software used by the insurance industry. This enables her to provide solid information to customers who are working with a property claim.

Elly’s life outside the office is joyful and hectic as she keeps her hands full with her husband and two boys. She loves to travel but also thoroughly enjoys sneaking away to a local coffee shop to relax.

Jaime Rivera Jr. (JR)

Inspector/Estimator, Dallas

JRWhen he joined Peak Roofing & Construction, JR already had a lifetime of roofing experience (literally). While most of his young friends were hanging out during the summer, he was busy cleaning-up debris around roofing job sites to make pocket change. Once he became a teenager, JR “worked his way up the ladder” to work on the actual roofs where he did tear-offs and installs. During college, he decided to trade in his roofing tools and learned the business side of things. Now, JR combines his hands-on expertise and his business experience to serve our customer.

When he’s not on a roof, JR coaches a select youth baseball team in Dallas. JR was a student athlete at Vernon College and Sul Ross State playing baseball while studying Accounting and finance.

Geen R Smith

Inspector/Estimator, Dallas

Geen SmithGeen is king of customer service with over 30 years of experience with 17 specializing in roofing and construction. His knowledge of the industry and experience previously working in the insurance industry gives him a helpful perspective, especially when it comes to hailstorm and storm damage. When you meet Geen, you’ll immediately feel like he’s a trusted neighbor, giving great advice and making sure everything is okay before he leaves.

Outside the office, there’s no telling what he’ll be up to on any given weekend because he embraces life to its fullest. He loves the outdoors including fishing, hiking, boating, and snorkeling. When inside and at home, Geen’s all about live music, cooking, and grilling with family and friends.

Jimmy Smith

Inspector/Estimator, Dallas

HAGG Jimmy

Jimmy SmithWith 20 years of home inspection experience under his belt, Jimmy has earned a badge of honor – Over 11,000 home inspections across the United States. That translates into an amazing amount of experience for Peak Roofing & Construction customers. In addition, his expertise working with Xactimate helps him assist customers that are working with claims. His degree in Accounting and minor in auditing add further proof that Jimmy is a 100% details guy. He simply loves helping customers through the roof replacement and remodeling process. Jimmy is a HAAG Engineering Residential and Commercial Certified Inspector and has previously done commercial design and construction.

As a strong, faith-based man, Jimmy treasures his wife, family, and friends. He enjoys hunting, fishing, scuba diving, playing the financial markets, and a good round of golf.